Siam Piwat Group, a leading property and retail developer, the owner and operator of Siam Paragon, Siam Center, Siam Discovery, a joint venture partner of ICONSIAM, and Siam Premium Outlets Bangkok, continues its commitment to conducting business for the benefit of people, communities, and society under its shared growth platform for all. Through the Citizen of Love by Siam Piwat project, the company is joining forces with partners, led by the Tourism Authority of Thailand, the Bangkok Metropolitan Administration, Bangkok Pride, and Drag Bangkok, to organize the “Citizen of Love: Born to Run 2026 United for Change”charity run. All proceeds from the event, without any deductions, will be donated to UNICEF Thailand to support children in Thailand. This will promote educational opportunities and improve the quality of life for children and youth in remote areas, including disadvantaged groups, by co-creating an equal and open society in a sustainable way under the concept of "Creating Shared Value from the Heart". The press conference to launch the event and officially open registration was held at SCBX Next Stage, 4th floor, Siam Paragon.

The press conference for the “Citizen of Love: Born to Run 2026 United for Change” charity run was honored by the presence of its partners: AchawanKongkanand Deputy Director of the Central Region, Tourism Authority of Thailand; Thanaporn Tantiyanon, Managing Director of ONESIAM Shopping Center Business Group; Waaddao Chumaporn, President and Founder of Naruemit Pride Co., Ltd., the organizer of the Bangkok Pride Festival; and Phatthara Lertsukittipongsa, Director of Yellow Channel Co., Ltd., the organizer of the Drag Bangkok Festival, who spoke about the event details. Supporters including Fitness First, Virgin Active, Canon, and Bangkok Hospital also joined to discuss their collaboration and the prizes they are providing for participants.

At the press conference, renowned Thai actor Tor-Thanapob Leeratanakachornjoined the executives for a run on the treadmill to officially launch the registration. Additionally, artists from Tia 51, including Krit Ngamtanakijja, Phop-PongphopSamranchaiyakorn, NJ-DeepromptSoontornsittisopa, and Chok-Chokdee Toyai, added to the excitement and invited the public to join the charity run to help children in Thailand.

Event Details for “Citizen of Love: Born to Run 2026 United for Change”:

• Event Date: Sunday, January 18, 2026, at Siam Paragon.

• Race Categories: A 10.5 km Mini Marathon and a 4.4 km Fun Run.

• Registration: Open now online at https://thai.fit/c/BTR2026.

• Entry Fees: 899 THB for the Mini Marathon and 799 THB for the Fun Run.

• Special Promotion: ONESIAM SuperAppmembers can receive a 100 THB discount code for any race category.

Participant Entitlements:

• Participants will receive a special edition running shirt designed by street and pop artist BENZILLA, known for his popular three-eyed character.

• Finishers will receive a special eco-friendly medal, also designed by BENZILLA. In addition to its collectible design, it can be used as a bottle opener. The medal is made from plastic bottle caps collected through Siam Piwat Group's Journey to Zero Waste project and produced by the eco-friendly lifestyle product brand QUALY DESIGN.

The “Citizen of Love: Born to Run 2026 United for Change” charity run will take place on Sunday, January 18, 2026, at Siam Paragon. All proceeds from the event, with no deductions, will be donated to help children in Thailand through UNICEF Thailand. You can register for the event starting today via the online channel: https://thai.fit/c/BTR2026. In addition to being part of an effort to improve the quality of life for Thai youth while promoting good health, participants will also have the chance to win numerous prizes from event sponsors. For more details, please visit the ONESIAM and THAIFIT Facebook pages.

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