• Year-end campaign brings Disney and Pixar-inspired displays and festivities to Central shopping centres across Thailand
• Pop-ups will feature over 60 themed photo zones, inspired by 100 beloved characters from 12 timeless Disney and Pixar stories
• Celebrate 100 Years of Winnie the Pooh at 38 Central shopping centers; 75 Years of Alice in Wonderland at Central Park and Central Phuket; and 40 Years of Pixar storytelling, at centralwOrld.
• Inspired by fan-favourite Disney and Pixar moments, from the Hundred Acre Wood to a tea party in Wonderland, the themed pop-ups invite visitors to imagine themselves stepping into and becoming part of the stories, creating ‘meaningful connection’ and shared moments.
• Furthermore, discover locally inspired Christmas trees, that bring together Disney’s Winnie the Pooh with Thai design elements, across six provinces

Bangkok – Central Pattana plc, Thailand’s leading real estate developer, is joining hands with Disney Thailand to launch ‘A Celebration of Wonders 2027’. ‘A Celebration of Wonders 2027’ is Central Pattana’s year-end campaign, featuring festive photo zones, displays and retail pop-ups inspired by beloved Disney and Pixar stories. The celebration runs from October 30, 2026, to January 3, 2027, at Central shopping centres across Thailand.
Watch VDO ‘A Celebration of Wonders 2027’ Click: https://youtu.be/76ZvU2Kq1cg

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, said: “We are building on last year’s success, when Central Pattana delighted fans and families of all ages with a Disney themed holiday campaign across all the Central shopping centers nationwide. This year, we are taking the celebration to new heights, introducing displays inspired by 100 Disney and Pixar characters – the most ever featured in a Central Pattana campaign. Through our “Immersive Story” strategy, we are bringing to life over 60 themed photo opportunities, inspired by fan-favourite characters and scenes from 12 beloved stories because we believe that scenes play a vital role in bringing the fairy tale world to life, elevating the experience so people feel as though they have truly stepped inside the story. Our goal is to create meaningful connections and shared moments of happiness, while transforming Central shopping centres nationwide into must-visit destinations during the year-end season.

 
Join in the Disney-themed festivities across Central malls

• Celebrate 100 Years of Winnie the Pooh at 38 Central shopping centers nationwide

Imagine stepping into the heartwarming story of Winnie the Pooh and friends in the Hundred Acre Wood, through 38 special Winnie the Pooh-themed pop-ups, where each mall brings to life familiar moments for fans. Examples include:

- The ‘Many Adventures of Winnie the Pooh’ display at Central Ladprao featuring a supersized 6-meter installation of Pooh stuck in a tree with a honey hollow
- The ‘Up, Up and Away for Honey’ display at Central Chaengwattana, showcasing a 5-meter Pooh installation with a red balloon searching for honey, alongside a 10-meter-tall Pooh installation (the largest in this campaign)
- The ‘Hundred Acre Wood’ display at Central Bangna presents a large visual moment with 100 Pooh-themed figures
- Central Rama 9 brings a giant Tigger tail installation, stretching over 20 meters
- A 1,000 m2 themed space inspired by the Hundred Acre Wood at Central Chonburi and Central Westgate
- While Central Udon presents a 4-meter ‘Flora Pooh’ display, a beautiful floral creation.

• 75-year anniversary of Alice in Wonderland brings a fantastical pop-up to Central Park and Central Phuket.

Imagine being like Alice and falling ‘Down the Rabbit Hole’ into a story of imagination and whimsy, where everything is exaggerated in scale, then picture yourself “joining in” the Mad Hatter’s tea party and spying the Cheshire Cat in an enchanted forest.

- Enjoy three displays of iconic scenes at Central Park: 1. The Enchanted Tulgey Wood – Start your photo journey! Take the first step into Wonderland through the enchanted Tulgey Wood, the starting point of an adventure filled with fantastical flora, with displays of the Cheshire Cat and an over 4-meter-tall Alice. This striking photo spot welcomes visitors right from the BTS skywalk connection. 2. Down the Rabbit-Hole – plunge into a magnificent, different scene through a path that plays tricks with dimensions, perspectives and a sense of weightlessness, where the escalator atrium and bridges are transformed into vital moments of the journey, that creates transitions to connect each zone within the shopping center. 3. Mad Hatter’s Tea Party – Complete your wonderful journey with a delightful photo spot featuring Alice and Mad Hatter-themed tea party filled with vibrant colors, whimsical touches and a unique charm, with oversized tea tables and multi-color decorations that bridge the world of imagination with a wonderfully festive atmosphere at Parkside Central Park and Dusit Arun Park.
- Enjoy two amazing scenes at Central Phuket: 1. Wonderland Maze – step into the wonderful realm of imagination featuring a 6-meter-tall Alice-themed display in addition to breathtaking sights that introduce you to a new dimension, with a combination of musical enchantment and dazzling performances within a labyrinth presented by ‘The Celestial Symphony’. The enchanting melody of a Christmas carol will unveil a mysterious and wondrous charm, offering a sense of amazement. 2. The Meadow of Living Flowers – the Skywalk is transformed as if it is a gate to Wonderland, inviting everyone to ‘Peek into the Wonder’ before stepping through a surreal, oversized keyhole into a world filled with vibrancy and imagination.

•Celebrate beloved Disney and Pixar stories at ‘Disney Pixar - A Celebration of Wonders centralwOrld 2027’ with four themed zones situated on 4,000 m2 of space, from 12 November 2026 to 3 January 2027 – bringing fun and friendship to the heart of Bangkok; discover the ‘Wonder in Every Moment of Life’, with four themed areas:

1) ‘The City of Fun & Friendship’ inspired by 40 years of Pixar storytelling – a special zone that gathers together stories from animated films that have captured people’s hearts worldwide. Inspired by ‘Monsters Inc.’, discover an 8-meter-tall Sulley-themed display and a 6-meter-tall Mike-inspired display. Then, continue into a zone inspired by ‘Toy Story’ featuring installations inspired by Woody, Buzz Lightyear, Jessie and more; and discover an area inspired by ‘Up’, inviting guests to celebrate heartwarming stories of friendship and dreams.
2) ‘The Enchanted Royals’ inspired by Disney Princess – celebrate five beloved Disney princesses, brought to life as themed displays and decorations. From a pumpkin carriage inspired by ‘Cinderella’; to a cottage inspired by ‘Snow White and the Seven Dwarfs’; an undersea grotto-themed area featuring ‘The Little Mermaid’; a romantic display of Belle and the Beast from ‘Beauty and the Beast’; and a tower inspired by ‘Tangled’, complete with a display of Rapunzel letting down her magical golden hair, which glows when touched!
3) ‘Sweetopia Dream City’ inspired by Zootopia – discover a city of sweet dreams! This zone reimagines the streets of Zootopia decorated with adorable character artwork and dessert-themed elements, inviting shoppers on an adventure filled with color, fun and wonder.
4) ‘Frozen Wonderland’ inspired by Frozen – Central Court presents an enchanting kingdom of snow that features a display of Elsa’s Ice Palace and a frosty, snow-covered town.

“Wonder of Christmas” – centralwOrld unveils one of Southeast Asia’s largest Christmas trees with its first new design in 20 years. Adorned with over one million lights, the tree features advanced LED technology with dynamic colours and lighting effects. Enjoy centralwOrld’s ‘LED Light Show’, a dazzling combination of lights, colors and sounds inspired by Disney and Pixar storytelling, every hour from 6:00 PM to 9:30 PM.

Enjoy centralwOrld’s first ‘Movie Night Under the Christmas Tree’, where you can watch your favorite Disney and Pixar films beneath the giant tree – the perfect opportunity for all generations to share the joy of these stories, creating special moments together during the festive year-end celebration.

Complete your celebratory extravaganza with special Disney-themed pop-ups and activities:
• Discover Disney and Pixar themed retail pop-ups at these themed events, and shop from over 10,000 Disney-licensed products
• Visitors may also have an opportunity to meet special friends from the Hundred Acre Wood at Central Westgate (14-15 November 2026), Central Chiangmai (19 November 2026) and Central Chiangmai Airport (22 November 2026).
• The festive spirit will be distributed nationwide through Christmas tree lighting ceremonies at 22 Central branches throughout November to create celebratory moments nationwide.

Enjoy other festive celebrations at Central Pattana venues

Besides “A Celebration of Wonders 2027”, Central Pattana also reinforces its role as a “Curator”, joining forces with leading partners to deliver more world-class festivals and activations throughout the year-end festive season, while celebrating the unique character and local identity of each destination. Highlight events and campaigns include the ‘71st YWCA Diplomatic Charity Bazaar’, with international gifts from around the world, held from 5-8 November at centralwOrld PULSE (7th Floor), followed by the Countdown celebration event at centralwOrld, the ‘Times Square of Asia’ and other landmark countdown venues nationwide. These events and campaigns align with the Tourism Authority of Thailand’s (TAT) vision to position Thailand as a ‘world event hub destination’ through year-round major festivals to transform the energy of these events into momentum for tourism, consumer spending and economic growth across every region of Thailand.

This celebration is brought to life with support from Central’s leading partners including the Tourism Authority of Thailand, Beverly Hills Polo Club, PICOCICI, SHIMA Park, HometomyHeart, Niyom Jeans, Neverland, BabyLovett, endless holiday, LOGA, Take Toys, Wish & Co., BANOBAGI, RAVIPA, SF, AMOS, The Rolling Pinn, U STAR, Mister Donut, Junenycandy, Pick Me Up, Toy Topia, Central Department Store and Paseo together with leading banking partners, including Central The 1 Credit Card, AEON Thana Sinsap (Thailand), Bangkok Bank, Card X, Government Savings Bank, Krungsri Credit Card, Krungthai Card (KTC), TMBThanachart Bank, and United Overseas Bank (UOB).

Local Pride Christmas Trees, bringing together Thai elements and Disney’s Winnie the Pooh

In addition, Central Pattana is building on the success of its award-winning ‘Local Pride Christmas Trees’ campaign, which made history as the first Thai company to win a 2026 ICSC Global MAXI Award, alongside recognition at the Marketing Award of Thailand 2025.

Continuing its collaboration with the Tourism Authority of Thailand (TAT) for the sixth consecutive year, Central Pattana is once again introducing Local Pride Christmas trees – this time combining the beloved Winnie the Pooh with Thai local identities. Visitors can look forward to Winnie the Pooh-themed Art Installations at six Central shopping centers: Chiang Rai, Chiang Mai Airport, Ayutthaya, Salaya, Si Racha and Surat Thani. Co-created with local artists and communities, each installation showcases the unique charm of its location through traditional craftsmanship, local materials and cultural heritage, creating festive landmarks that connect people and communities.

Parichat Boonclai, TAT Deputy Governor for Marketing Communications said: Our collaboration with Central Pattana provides an opportunity to showcase the distinctive charm and local identities of different regions through festive landmarks. The initiative of local signature Christmas trees also honors the prestige of Thailand’s UNESCO-recognized heritage and creative cities, reflecting the value of Thai craftmanship.

The six Local Pride Christmas trees:
• Central Ayutthaya joins hands with The SUPPORT Foundation of Her Maj Queen Sirikit, The Queen Mother for the Promotion of Supplementary Occupations and Related Techniques to create a ‘Christmas Tree of Happiness’ by gathering Thai fabrics from across the country in one place. The Christmas tree highlights provincial textile identities such as ‘Pha Lai Yang’ (Siamese chintz), a fabric pattern designed by the Siamese royal court based on royal Thai taste. The woven ornaments crafted by local communities such as woven fish are also added to the tree.
• Central Chiangmai Airport co-designed the Christmas tree alongside the Faculty of Architecture, Chiang Mai University to ensure that this art piece captures the charm of Lanna culture through woven patterns and ‘Tung’ (traditional Lanna vertical hanging banners); the tree is decorated with woven flowers from VASSANA, which combines traditional bamboo-weaving craftsmanship into contemporary art and design.
• Central Chiangrai joins hands with the Mae Fah Luang Foundation under Royal Patronage (Doi Tung) for the sixth consecutive year to trace the journey of Dipterocarpus alatus seed (Yang Na or Winged fruit) from the forest to the heart of the city and turn every flight (of winged fruit) into a symbol of hope.
• Central Salaya joins hands with the Thai Orchid Garden Enterprise Association to create an orchid Christmas tree inspired by six orchid varieties, reflecting the unique identity of Nakhon Pathom province, a major orchid grower that welcomes you to witness the world’s debut of ‘Arocha’ a stunning new sweet pink Dendrobium orchid variety.
• Central Si Racha is joining hands with the Chon Buri Fisheries Provincial Office to showcase the charm of the local fishing community through a Christmas tree inspired by ropes, fishing nets and trawl nets that reflect the deep bond between the people and the sea in addition to the abundance of marine resources.
• Central Surattani is collaborating with the Krajood Community Enterprise of Ban Huai Luek and provincial agencies to tell the story of the coconut, a major economic crop, through a creative and contemporary Christmas tree made by weaving techniques that reflect the wisdom, identity and abundance from Suratthani province.

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